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Big is beautiful

Currently seen on the international runways and in the pages of your favourite beauty magazines, this big-eyed trend is making major waves.

The ONE Eyes Wide Open Mascara is the first in the world, clinically proven eye opening mascara that gives you that beautiful, wide-eyed look you long for.

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99 €

199 €

Innovative brush

Big is the effect

The ONE Eyes Wide Open Mascara's specially-designed brush works to create a super strong curl by lifting your lashes from root to tip. Its high-performing formula also helps to keep the curl perfectly in place – and with a lasting effect.

While the pink section lifts and curls your lower and inner lashes, the black section reaches your longer middle and outer lashes for the most beautiful, optimised curl.

Clinically tested to visibly open eyes by





Big is the look

All it takes is The ONE Eyes Wide Open Mascara and a few simple tweaks to your make-up routine to really emphasise the size of your eyes. Our Global Artistic Director and celebrity make-up artist Jonas Wramell shows you how to get this big-eyed look!